Thursday, May 26, 2011

QR Codes, what is it, and what's it good for?

Ever see one of these before?

Not the guy or the tee shirt, but the thing on the tee shirt.

If you haven't, chances are you are about to, and you're about to see them everywhere!

This is a QR code and believe it or not, if you were to scan it with a special App on your smart phone, will pop up! 

QR codes allow smart phone users to photograph a code through a QR reader program and be redirected to a website, video or text message.

Check out this link and have some fun with this QR code creator.

There are many different possible uses for the QR code. Add them to any print advertising, flyers, posters, invites, TV ads etc. containing:

• Product details

• Contact details

• Offer details

• Event details

• Competition details

• A coupon

• Twitter, Facebook, MySpace IDs

• A link to your YouTube video

We plan to start using QR Codes in our marketing too! Keep a look out for specials, coupons and the like on Facebook, our web site and e-mail blasts.

If you use a smart phone, scan here: 

Be sure to visit our web site, for more information!

Saturday, May 21, 2011

Develop a Promotional Plan

Successful promotion campaigns don't happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained.

1. Define a specific objective.
Whether the goal is to increase traffic at a trade show exhibit or to boost sales with current clients, the first step in any campaign is to clarify the purpose of the program.

2. Determine a workable distribution plan to a targeted audience.
Distribution of a promotional product is as important as the item itself. Research shows that a carefully executed distribution plan significantly increases the effectiveness of promotional products. For example, a pre-show mailing to a select audience delivers more trade show traffic and qualified leads than simply distributing items to passerby at the show.

3. Create a central theme.
Linking a recognizable logo and color to all aspects of a campaign, from promotional products to sales sheets to product packaging, helps create an instantly recognizable image.

4. Develop a message to support the theme.
Supporting a campaign's theme with a message helps to solidify a company's name, service or products in the target audience's mind. For instance, to promote its services to small businesses, a bank created the theme "Are you tired of being treated like a small fish?" and sent fish-related products to its prospects along with promotional literature.

5. Select a promotional product that bears a natural relationship to your profession or communications theme.
A good example is a company that developed a magic motif for its conference at Disney World. Attendees received magic-related products to tie in with the theme "Experience the magic at Disney®."

6. Don't pick an item based solely on uniqueness, price or perceived value.
Don't fall prey to the latest trends or fads. The most effective promotional products are used in a cohesive, well-planned campaign.
Brought to you by Think Ideas